Sales and marketing software

These guides cover tools that find contacts, run outreach, automate email, test marketing changes and run user research. Starting prices and credit bundles are taken from vendor pricing pages.

We follow the method on how we score. Prices are taken from vendor pages and dated.

14 Nov 2026

Best Email Finder Tools for Sales Teams in 2026

Hunter and Snov public credit plans, with Apollo and Findymail pointed at official pages.

14 Nov 2026

Best Lead Generation Software for Sales Teams in 2026

Snov and Hunter as priced starting points, with Apollo pointed at its official page.

14 Nov 2026

Best Email Marketing Automation Software in 2026

Brevo from $9 a month, with MailerLite, Omnisend, Klaviyo and Mailchimp beside it.

14 Nov 2026

Best A/B Testing Software for Product and Marketing Teams in 2026

GrowthBook from $40 a seat, Statsig from $150 a month, and PostHog's published free allowances.

14 Nov 2026

Best User Research Tools for Product Teams in 2026

Hotjar from $39 a month, Lyssna Growth at $166, and Dovetail Bronze at $4,800 a year.